Competitiveness of legally constituted baking companies in the city of Estelí, Nicaragua. 2015

Abstract

This research aims to determine the factors that influence the competitiveness of the bakeries companies of the city of Estelí for the design of strategies that strengthen the competitive capacity of this sector. This research is applied and quantitative. The universe of study was 37 companies of the baking sector legally registered in the Municipality of Estelí. Simple random probabilistic sampling was applied. The sample consisted of 33 bakeries from the city of Estelí. The instruments applied were: surveys and interviews with owners and clients of bakeries. Research shows that the main factors that make a bakery competitive are: price, quality, good service, product presentation and local hygiene. All these factors are essential for the development and success of the baking companies of the city of Estelí.